Shoot like it’s 1999.

ontape brings the MiniDV camcorder look and feel to your iPhone. Record, rewind, and tape over footage on a virtual cassette.

Coming soon on theApp Store

ontape⬆

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01 / The idea

Home video used to be one tape and a red light.

Birthdays, road trips, the school play. ontape brings back that soft, shaky, completely real look of the late 90s and early 00s, right in your pocket.

It’s not a filter. It’s a virtual tape. Digital cameras replaced linear tape with loose clips you could delete, reorder, and adjust later. ontape goes back to one unbroken run: your footage lines up in one sequence, and when a take goes wrong you rewind and record over it.

02 / How it works

Shoot. Rewind. Record over it.

Step 1

Shoot

Press REC and shoot with your iPhone’s native camera app.

Step 2

Rewind

Missed the shot? Scrub back, or hit ⏮ to snap to the start of any clip.

Step 3

Record over it

Press REC again. The new take replaces the old one, and the rest of the tape stays put.

03 / The look

Today’s video is sharp. Memories never were.

iPhones shoot clean, flat footage, and it all looks the same. MiniDV had soft color, a little grain, and the chroma smear of real DV. It’s the look of every home movie you remember, and ontape bakes it into every export.

iPhone

ontape

04 / Features

Modern camcorder. Nostalgic look.

Record

REC OVER

Rewind to any clip and record over it. The deck always tells you which clip you’re about to replace.

Navigate

Jump between cuts

⏮ and ⏭ snap the playhead to clip boundaries, so you can land on the exact shot you want.

Look

The MiniDV look

Soft color, a little grain, and the chroma smear that DV really had. It’s baked into your exports, not just a preview.

Library

A shelf of tapes

Keep a tape per trip, per project, or per mood. Rename them, swap between them, delete the ones you’re done with.

Protect

The write-protect tab

Slide the tab on a tape and it can’t be recorded over or deleted. Just like the real cassette.
SAVE

Export when you’re done

Hit ⬆ and get a finished video with the tape look applied, ready to send.

Camera

It’s your iPhone’s camera

ontape uses the native iPhone camera controls. Zoom, switch lenses, and set up the shot exactly as you would for a regular iPhone video. Then the tape look is applied to what you shot.

Privacy

No server. No account.

Your tapes live on your iPhone and go nowhere on their own. When a video is done, send it straight to a friend, or post it to the video platforms you already use.

05 / Why a virtual tape?

Some things were better with limits.

The tape ran out, so you chose what went on it. Today you can shoot a dozen takes and delete eleven. Back then you lived with what you got, and watched it together on the couch.